New Orleans Clothes & Apparel

In case you're wondering, the name and brand "NOYO" literally combine "New Orleans" (NO) and Ayo Scott (YO), the company's founder. Its interpreted meaning "me and my home"" resonates well with many. Adding depth to NOYO's increasing name and brand recognition is the visual icon that dominates the company's New Orleans apparel.

That icon incorporates the most popular image in New Orleans history for the past 292 years, the fleur de lis, and a tree whose roots represent home.

On its own, New Orleans is home to many things-the birth place of jazz, Mardi Gras, the New Orleans Saints-Super Bowl Champions and the French Quarter to name a few. Fortunately, our endeavors have added fashionable New Orleans clothes that mirror the city's rich heritage to that list.

NOYO's New Orleans apparel captivates the eye, complements the body and expresses the city's culture in unique form. Our designers' creative approach to New Orleans clothes merges what we wear with what we love, and that's New Orleans.

At the end of the day, our concepts produce wearable art that speaks to the heart. Supporters throughout the nation were moved to tears when John Boutte sported a Noyeaux Gold shirt on the HBO hit series Tremé. When Trombone Shorty-a genuine supporter-wears his NOYO apparel it's because he can relate to the powerful pieces that speak to him and his home.

Our brand is about the future as much as it is about our present and history. Our youth collection speaks to instilling cultural pride into the next generation. Our involvement in the Gulf Coast recovery is indicative of our commitment to restore our natural infrastructure in the years ahead.

This is why we NOYO. We encourage you to do the same. Just NOYO Rootz while you're at it.